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Simão Festas

Brand Strategy & Brand Identity

Simão Festas is a store that sells supplies for restaurants, snack bars, bakeries, ice cream shops, and various party decoration items.

The Challenge

The company needed to expand and we identified problems in the company's visual language. The logo was confusing and full of messages about partying and baking and still had a lot of colors and font style that made it difficult to read and also extremely expensive to reproduce.

The Solution

Building a blueprint from scratch helped make the brand stronger and easier to read and apply across its customer touchpoints. In addition to the new brand, a new visual identity was needed to convey the company's message.