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Simão Festas
Brand Strategy & Brand Identity
Simão Festas is a store that sells supplies for restaurants, snack bars, bakeries, ice cream shops, and various party decoration items.
The Challenge
The company needed to expand and we identified problems in the company's visual language. The logo was confusing and full of messages about partying and baking and still had a lot of colors and font style that made it difficult to read and also extremely expensive to reproduce.
The Solution
Building a blueprint from scratch helped make the brand stronger and easier to read and apply across its customer touchpoints. In addition to the new brand, a new visual identity was needed to convey the company's message.
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Brand Strategy
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Brand Identity
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Brand Activation
Technical Sheet
Strategy: Leonardo Vasconcelos, Luciana Braga e Gledson Souza
Design: Gledson Souza
Photo & Video: Leonardo Vasconcelos
Year: 2019
Location: Brazil
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