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Meow Meow

Brand Strategy, Naming & Brand Identity

Meow Meow is a confectionery for cat and pet lovers. We offer cakes and desserts, as well as items like t-shirts, mugs, and toys for fans. Our cozy atmosphere is the perfect place to relax and celebrate your love for cats and pets.

The Challenge

Differentiate a pastry shop using the theme of kittens without looking like other pastry shops already existing in the city of Cacoal/Rondônia.

The Solution

We created a story and a verbal strategy to give the confectionery a voice at its points of contact.