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Bruna Alencar

Brand Strategy & Visual Identity

Bruna Alencar is a physical education professional who disseminates information about health and physical exercises based on scientific facts, and seeks to demystify "the formulas" of weight loss and show the reality.

The Challenge

In the personal trainer segment, it is common to see gym elements associated with the professional's image. Bruna's goal was to dissociate herself from this message.

The Solution

We follow a path aligned with the brand's message of conveying to people information about health and physical exercise based on scientific facts.

  • Brand Strategy

  • Visual Identity

Technical Sheet

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Strategy & Design: Gledson Souza

Year: 2019

Location: Brazil

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