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Asian Music Festival
Brand Strategy, Naming & Brand Identity
Music Festival that honoring Asian culture with the best experience for professional and amateur artists.
Amateur artists and fans of the Korean pop music niche are undervalued and overlooked by entertainment events in the northern region.
The Challenge
We developed not only a brand, but an entire community of super fans that we call Asian Stars and we deliver the best experience of a concert, from registration at the festival to the moment of remembering the moments lived.
The Magic
ASIAN is coming...
Asian Music Festival 2018 - My Power ft. Dabit
Asian Music Festival 2017 - The Big Show ft. Blanc7
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Brand Strategy
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Naming
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Brand Identity
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Tone of Voice
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Visual Identity
Technical Sheet
Strategy & Design: Gledson Souza
Photography: Ivan Portela, Victor Abugoche and Davi Sopchaki
Year: 2019
Location: Brazil
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